CUSTOMER RELATIONSHIPS · RETENTION
Email Marketing
Make every message earn its place. Mintfluences plans and manages email campaigns and automated journeys that support customer acquisition, conversion and long-term retention.
MINTFLUENCES / SERVICES
What we deliver
Practical work, scoped around your priorities.
We define scope, responsibilities and volume in a written proposal before work begins. The deliverables below describe the service areas available for your engagement.
Service deliverables
- Campaign strategy and a working monthly campaign calendar.
- Email copywriting and message structure aligned to your brand voice and offer.
- Automated sequence planning and management, such as welcome, browse or cart, post-purchase and win-back flows where platform and data allow.
- Audience segmentation recommendations based on customer behavior, lifecycle and available data.
- Testing plan for subject lines, content or send timing where list size and platform capabilities support a useful test.
- Quality assurance for links, rendering, audience rules and tracking before scheduled sends.
How onboarding works
- Review your goals, customer journey, email platform and current performance baseline.
- Confirm access, brand materials, consent practices, audience data and current automations.
- Prioritize campaigns and flows; confirm volume, approvals, ownership and reporting cadence in the proposal.
- Build the first calendar and QA checklist, then launch after your approval.
Ongoing engagement
What you receive each month.
Monthly activity follows the agreed plan and may change as results, seasonality and business needs evolve.
01Campaign planning
A forward-looking calendar tied to launches, seasonality and customer needs.
02Campaign execution
The agreed monthly number of campaigns, including copy, setup, QA and scheduling.
03Lifecycle improvement
Maintenance or iteration of the agreed automations and segments.
04Performance review
A concise summary of sends, engagement and conversion indicators with context and next steps.
Clear scope
Included in the agreed service. Priced separately when needed.
Your proposal will identify deliverables, client responsibilities and any third-party or project costs before approval.
Included in scope
- Strategy, planning and management for the selected channel, within the volume set out in your proposal.
- Routine optimization, quality checks and a performance review on the agreed reporting cadence.
- Coordination and recommendations related to the work being managed.
Separate costs or scope
- Email platform or data-provider subscription fees.
- List purchasing, deliverability remediation requiring separate technical work, or migration between platforms.
- New brand identity, original photography or video production, and extensive custom design or development.
- Promotional discounts, product samples or other campaign costs.
Frequently asked questions
Good to know before we begin.
Do you work in our email platform?
We can assess your current platform during discovery. Platform fit, access and any migration needs are confirmed before the engagement is proposed.
Will you write the emails?
Copywriting is available within the agreed campaign and automation scope. You provide product, offer and compliance details and approve messages before they are sent.
How many campaigns are included each month?
The proposal specifies the monthly campaign and automation volume after we review your list, calendar and priorities.
Can email marketing guarantee revenue?
No. Email performance depends on audience consent, deliverability, offer, inventory, customer demand and other factors. We report observed results and limitations without guaranteeing sales or revenue.
A considered first step
Let’s decide whether this service fits your goals.
We’ll discuss your current setup, priorities and the level of support that makes sense.
