SHORT-FORM CREATIVE · PAID DISCOVERY
TikTok Advertising
Turn short-form advertising into a deliberate learning channel. We shape TikTok campaign strategy, creative concepts, targeting and conversion optimization around your audience and offer.
MINTFLUENCES / SERVICES
What we deliver
Practical work, scoped around your priorities.
We define scope, responsibilities and volume in a written proposal before work begins. The deliverables below describe the service areas available for your engagement.
Service deliverables
- Channel-fit assessment based on audience, offer, creative capacity and conversion path.
- Campaign strategy, objective selection and account structure for agreed goals.
- Audience and targeting recommendations, including retargeting where eligible and appropriate.
- Platform-native creative concepts, scripts or briefs that support a structured test plan.
- Campaign setup, monitoring and optimization against agreed measures.
- Performance review covering spend, creative learning, conversion signals and next steps.
How onboarding works
- Review audience fit, commercial goals, offer, landing experience and available creative resources.
- Confirm TikTok Ads Manager access, event setup and any catalog or pixel requirements.
- Agree on creative approvals, production responsibilities, testing volume and launch budget.
- Set the first testing roadmap and reporting cadence in the approved proposal.
Ongoing engagement
What you receive each month.
Monthly activity follows the agreed plan and may change as results, seasonality and business needs evolve.
01Campaign management
Ongoing monitoring and optimization for agreed campaigns and markets.
02Creative learning agenda
A prioritized queue of concepts, hooks and messages to test.
03Targeting and conversion review
Review of audience delivery, event quality and conversion path indicators.
04Monthly report
Summary of spend, platform signals, test learnings and recommended actions.
Clear scope
Included in the agreed service. Priced separately when needed.
Your proposal will identify deliverables, client responsibilities and any third-party or project costs before approval.
Included in scope
- Strategy, planning and management for the selected channel, within the volume set out in your proposal.
- Routine optimization, quality checks and a performance review on the agreed reporting cadence.
- Coordination and recommendations related to the work being managed.
Separate costs or scope
- Advertising spend paid directly to TikTok by the client; it is separate from management fees.
- Creator partnerships, talent fees, UGC licensing, filming, editing or asset production unless explicitly scoped.
- Web development, landing page builds, complex tracking implementation or analytics subscriptions.
- Product samples, shipping, promotional incentives and other campaign costs.
Frequently asked questions
Good to know before we begin.
Do you make TikTok videos?
Creative concepts and production briefs can be included. Filming, creator sourcing, editing and usage rights are listed separately unless the proposal specifically includes them.
Is TikTok suitable for every business?
Not always. We assess audience fit, offer, conversion path and available creative capacity before recommending an engagement.
Are TikTok ad costs included?
No. The client pays TikTok media spend directly through its ad account, separate from agency management fees.
How do you measure TikTok performance?
We review platform reporting alongside available site or commerce analytics, explain attribution limitations and use agreed business indicators. No sales or return is guaranteed.
A considered first step
Let’s decide whether this service fits your goals.
We’ll discuss your current setup, priorities and the level of support that makes sense.
