FACEBOOK · INSTAGRAM · PAID SOCIAL
Meta Advertising
Bring structure to paid social. We plan and manage Facebook and Instagram campaigns around your business goals, audience insight, creative testing and ongoing optimization.
MINTFLUENCES / SERVICES
What we deliver
Practical work, scoped around your priorities.
We define scope, responsibilities and volume in a written proposal before work begins. The deliverables below describe the service areas available for your engagement.
Service deliverables
- Account and campaign review with prioritized opportunities and tracking considerations.
- Campaign strategy, structure and setup for agreed objectives and markets.
- Audience research and targeting recommendations, including prospecting and retargeting where appropriate and permitted.
- Creative concepts and testing briefs built around customer motivations, offers and placements.
- Campaign monitoring and optimization against agreed indicators and approved budget.
- Reporting that separates platform-reported outcomes from broader business results and attribution limits.
How onboarding works
- Review business economics, goals, products, markets and the current paid-media setup.
- Confirm access to Meta Business Suite, ad account, pixel or event sources and available analytics.
- Check conversion tracking and identify any implementation work needed before launch.
- Agree on budget ownership, creative approvals, testing plan, responsibilities and monthly scope.
Ongoing engagement
What you receive each month.
Monthly activity follows the agreed plan and may change as results, seasonality and business needs evolve.
01Campaign management
Monitoring and adjustments for the campaigns and budget named in the proposal.
02Audience and retargeting
Planned audience work based on available first-party data, consent and platform eligibility.
03Creative testing
A documented learning plan and testing of supplied or separately commissioned assets.
04Reporting and review
Monthly performance summary, spend context, learnings and prioritized actions.
Clear scope
Included in the agreed service. Priced separately when needed.
Your proposal will identify deliverables, client responsibilities and any third-party or project costs before approval.
Included in scope
- Strategy, planning and management for the selected channel, within the volume set out in your proposal.
- Routine optimization, quality checks and a performance review on the agreed reporting cadence.
- Coordination and recommendations related to the work being managed.
Separate costs or scope
- Advertising spend paid directly to Meta by the client; it is separate from management fees.
- Original photo or video shoots, creator fees, extensive editing or ongoing production unless expressly included.
- Website redesign, landing page development, tracking engineering or consent-management implementation.
- Promotional discounts, inventory, shipping and other business operating costs.
Frequently asked questions
Good to know before we begin.
Is ad spend part of the management fee?
No. Media spend is paid to Meta through the client’s ad account and is separate from agency management fees.
Do you create the ads?
We can provide concepts, messaging and testing briefs. The proposal will state whether asset production, editing or creator coordination is included or quoted separately.
Can you guarantee a cost per lead or return on ad spend?
No. Results depend on market conditions, offer, site experience, budget, tracking and other factors. We set measurable objectives and make evidence-based adjustments, without guaranteeing a specific outcome.
What budget should we start with?
We recommend a budget after reviewing your goals, economics, audience size and testing needs. Spend is approved by you and paid directly to the platform.
A considered first step
Let’s decide whether this service fits your goals.
We’ll discuss your current setup, priorities and the level of support that makes sense.
